{"id":26448,"date":"2022-03-30T15:35:49","date_gmt":"2022-03-30T13:35:49","guid":{"rendered":"https:\/\/www.amag-group.ch\/blog\/?p=26448"},"modified":"2022-03-30T15:35:56","modified_gmt":"2022-03-30T13:35:56","slug":"swiss-ski-et-audi-suisse-lequipe-qui-reussit","status":"publish","type":"post","link":"https:\/\/www.amag-group.ch\/blog\/fr\/swiss-ski-et-audi-suisse-lequipe-qui-reussit\/","title":{"rendered":"Swiss-Ski et Audi Suisse \u2013 L\u2019\u00e9quipe qui r\u00e9ussit"},"content":{"rendered":"  <div class=\"text-block\">\r\n    <p>Audi Suisse et Swiss-Ski d\u00e9fendent une maxime: la force du progr\u00e8s. Les francs succ\u00e8s ne sont obtenus que gr\u00e2ce \u00e0 des objectifs ambitieux et une \u00e9quipe exceptionnelle. Un \u00e9quipement sur mesure, une technique avanc\u00e9e et une constance ind\u00e9fectible. Tout repose sur les personnes qui tirent le maximum des mat\u00e9riaux disponibles. La force mentale et la passion sont indispensables pour monter sur la plus haute marche du podium. Audi\u00a0Suisse et Swiss-Ski ont d\u00e9velopp\u00e9 ensemble un format de contenu qui va au-del\u00e0 de la simple s\u00e9rie de vid\u00e9os. L\u2019accent est mis sur la technologie, l\u2019\u00e9quipement, les valeurs communes, les grandes \u00e9motions ainsi que les connaissances d\u2019initi\u00e9s.<\/p>\n  <\/div>\r\n\n\n\n\n\n\n<div class=\"row\">\n\n  <div class=\"col-lg-5\">\n\n    <div class=\"about-person position-2 left-0\">\n\n      \n      <div class=\"text-holder\">\n\n        \n        <blockquote>\n<p><em>\u00abDans l\u2019esprit d\u2019une recette du succ\u00e8s, le spectateur apprend \u00e0 conna\u00eetre les ingr\u00e9dients d\u2019un succ\u00e8s durable dans le ski. Chaque \u00e9pisode met l\u2019accent sur un ingr\u00e9dient diff\u00e9rent, au travers du portrait et de l\u2019accompagnement des h\u00e9ros et pilotes de la sc\u00e8ne de Swiss-Ski. La s\u00e9rie souligne les visions modernes et les valeurs communes entre Swiss-Ski et Audi\u00bb,<\/em>explique Fabian Koch, responsable du marketing de contenu Audi pour ce projet.<\/p>\n<\/blockquote>\n\n      <\/div>\n\n    <\/div>\n\n  <\/div>\n\n  <div class=\"col-lg-7\">\n\n    <h2><strong>Contenu et protagonistes <\/strong><\/h2>\n<p>Dans les <strong>deux premiers \u00e9pisodes<\/strong> de \u00abone turn ahead\u00bb, des experts renomm\u00e9s, des ambassadeurs Audi et des athl\u00e8tes de Swiss-Ski parleront de l\u2019importance de l\u2019\u00e9quipement personnel, de la raison pour laquelle il peut \u00eatre transport\u00e9 dans les bagages \u00e0 main et de l\u2019importance d\u2019une bonne technique. Pour ne citer qu\u2019un seul temps fort: Karl Frehsner, l\u00e9gende vivante du ski, sera de la partie.<\/p>\n\n  <\/div>\n\n<\/div>\n\n\n\n<div class=\"youtube-block style3\">\r\n  <iframe title=\"One turn ahead \u2013 the power to progress | Episode 1: Personalisiertes Equipment\" width=\"640\" height=\"360\" src=\"https:\/\/www.youtube.com\/embed\/Ga8gJU2hYZQ?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe><\/div>\r\n\n\n  <div class=\"text-block\">\r\n    <p>Audi\u00a0Suisse se pr\u00e9sente volontairement de mani\u00e8re discr\u00e8te, car les \u00e9motions et les valeurs communes sont au centre des pr\u00e9occupations. L\u2019accent est mis sur les performances des sportifs de haut niveau et sur leurs performances exceptionnelles. En tant que partenaire de mobilit\u00e9, Audi est aux c\u00f4t\u00e9s des athl\u00e8tes tout au long de la saison et les emm\u00e8ne litt\u00e9ralement \u00abau sommet\u00bb, c\u2019est-\u00e0-dire sur la montagne, gr\u00e2ce \u00e0 des v\u00e9hicules innovants, associ\u00e9s \u00e0 la l\u00e9gendaire transmission quattro, quelles que soient les conditions.<\/p>\n  <\/div>\r\n\n\n<div class=\"youtube-block style3\">\r\n  <iframe title=\"One turn ahead \u2013 the power to progress | Episode 2: Die richtige Technik\" width=\"640\" height=\"360\" src=\"https:\/\/www.youtube.com\/embed\/aKfCmlWMm3A?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe><\/div>\r\n\n\n  <div class=\"text-block\">\r\n    <p>Pour le <strong>troisi\u00e8me \u00e9pisode<\/strong> sur le th\u00e8me de <strong>la responsabilit\u00e9<\/strong>, le partenariat de longue date entre Dieter Jermann, Brand Director Audi Suisse et Urs Lehmann, pr\u00e9sident de Swiss-Ski, a \u00e9t\u00e9 abord\u00e9 sous un angle compl\u00e8tement diff\u00e9rent et la mise en \u0153uvre de l\u2019engagement en termes de communication a fait l\u2019objet de discussions.<\/p>\n  <\/div>\r\n\n\n<div class=\"youtube-block style3\">\r\n  <iframe title=\"One turn ahead \u2013 the power to progress | Episode 3: Verantwortung\" width=\"640\" height=\"360\" src=\"https:\/\/www.youtube.com\/embed\/df9trcIFf14?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe><\/div>\r\n\n\n  <div class=\"text-block\">\r\n    <p>Le <strong>quatri\u00e8me \u00e9pisode<\/strong> consacr\u00e9 \u00e0 <strong>la force mentale<\/strong> met en lumi\u00e8re les aspects psychologiques qui, en plus d\u2019un entra\u00eenement rigoureux, constituent un \u00e9l\u00e9ment important dans le quotidien des athl\u00e8tes et contribuent de mani\u00e8re d\u00e9terminante \u00e0 leur succ\u00e8s. Le retour r\u00e9ussi d\u2019<strong>Andri Ragettli<\/strong>, <strong>ambassadeur de la marque Audi<\/strong> et <strong>vainqueur des X-Games 2022 en slopestyle<\/strong>, en est un exemple.<\/p>\n  <\/div>\r\n\n\n<div class=\"youtube-block style3\">\r\n  <iframe title=\"One turn ahead \u2013 the power to progress | Episode 4: Mentale St\u00e4rke\" width=\"640\" height=\"360\" src=\"https:\/\/www.youtube.com\/embed\/G0ujwiIHxng?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe><\/div>\r\n\n\n  <div class=\"text-block\">\r\n    <p>L\u2019\u00e9pisode final, le <strong>cinqui\u00e8me de la s\u00e9rie<\/strong>, l\u00e8ve le voile sur les coulisses et se concentre sur le th\u00e8me <strong>de la passion<\/strong>, car c\u2019est l\u2019une des \u00e9motions les plus fortes et elle pousse l\u2019\u00eatre humain \u00e0 agir. Du temps, des larmes, de la sueur, du sang \u2013 on investit tout \u2013 sans garantie de succ\u00e8s. <strong>Marco Odermatt<\/strong> l\u2019a prouv\u00e9 en <strong>remportant le classement g\u00e9n\u00e9ral de la coupe du monde<\/strong>. Le gros globe de cristal est l\u2019un des troph\u00e9es les plus prestigieux du ski alpin.\u00a0<\/p>\n  <\/div>\r\n\n\n<div class=\"youtube-block style3\">\r\n  <iframe title=\"One turn ahead \u2013 the power to progress | Episode 5: Leidenschaft\" width=\"640\" height=\"360\" src=\"https:\/\/www.youtube.com\/embed\/EkKSBc7GS7s?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe><\/div>\r\n\n\n  <div class=\"text-block\">\r\n    <p>Toutes les f\u00e9licitations de l\u2019\u00e9quipe Audi Suisse pour ce succ\u00e8s extraordinaire.<\/p>\n  <\/div>\r\n","protected":false},"excerpt":{"rendered":"","protected":false},"author":92,"featured_media":26439,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"footnotes":""},"categories":[8120],"tags":[],"class_list":["post-26448","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-voiture-et-technologie"],"acf":[],"_links":{"self":[{"href":"https:\/\/www.amag-group.ch\/blog\/fr\/wp-json\/wp\/v2\/posts\/26448","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.amag-group.ch\/blog\/fr\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.amag-group.ch\/blog\/fr\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.amag-group.ch\/blog\/fr\/wp-json\/wp\/v2\/users\/92"}],"replies":[{"embeddable":true,"href":"https:\/\/www.amag-group.ch\/blog\/fr\/wp-json\/wp\/v2\/comments?post=26448"}],"version-history":[{"count":3,"href":"https:\/\/www.amag-group.ch\/blog\/fr\/wp-json\/wp\/v2\/posts\/26448\/revisions"}],"predecessor-version":[{"id":26453,"href":"https:\/\/www.amag-group.ch\/blog\/fr\/wp-json\/wp\/v2\/posts\/26448\/revisions\/26453"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.amag-group.ch\/blog\/fr\/wp-json\/wp\/v2\/media\/26439"}],"wp:attachment":[{"href":"https:\/\/www.amag-group.ch\/blog\/fr\/wp-json\/wp\/v2\/media?parent=26448"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.amag-group.ch\/blog\/fr\/wp-json\/wp\/v2\/categories?post=26448"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.amag-group.ch\/blog\/fr\/wp-json\/wp\/v2\/tags?post=26448"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}